7 Hour | In Person Workshop in Port Macquarie
Shopify SEO Essentials: Optimising Your Online Shop
Unlock the full potential of your Shopify store with our practical, hands-on workshop presented by Square One Media. This in-person session will guide you through the essential steps to improve your product visibility, boost organic traffic, and enhance your customers’ online shopping experience — all through effective SEO techniques tailored for Shopify.
What You’ll Learn:
Product Titles & Descriptions: Learn how to write SEO-friendly titles and descriptions that convert browsers into buyers.
Product Images & Alt Text: Optimise your product photos and add alt text that helps your products get discovered in image search.
Metadata Optimisation: Understand how to update page titles and meta descriptions that Google and other search engines love.
Keyword Strategies: Discover how to choose the right keywords for your products and pages.
Shopify SEO Settings: Navigate and configure the built-in SEO features within your Shopify admin.
Using Collections & Tags: Create collections and apply tags that improve navigation and internal linking for better crawlability.
Site Architecture: Improve your store’s structure and user experience with smart menus, footers, and internal links.
SEO Apps Overview: Explore useful SEO apps such as Smart SEO, Plug in SEO, or Yoast for Shopify.
Tracking Performance: Learn how to connect and read Google Search Console and Shopify Analytics for actionable insights.
Common SEO Pitfalls: Avoid the most frequent SEO mistakes that hold Shopify stores back.
Why Shopify SEO is Important:
Get Found on Google: Improve your rankings and drive more organic traffic.
Increase Sales: Well-optimised listings lead to higher conversions.
Build Brand Visibility: Help more people discover your store and products.
Reduce Ad Spend: Rank organically instead of relying solely on paid ads.
Enhance User Experience: A well-structured site is easier to navigate and shop from.
Who Should Attend:
Shopify store owners
eCommerce product-based businesses
Marketing professionals managing Shopify sites
Anyone wanting to take control of their Shopify SEO
What to Bring:
Your Laptop
Admin login details for your Shopify site
Access to your Google Search Console and Analytics (optional but useful)
A list of 3–5 products or pages you’d like to improve
Any product photos or branding assets (e.g., logo)
Questions or SEO issues you want help with
A preparation checklist will be emailed to you before the workshop.
Shopify is one of the most powerful and user-friendly eCommerce platforms available today, making it a top choice for small business owners and growing online brands. With built-in payment gateways, mobile-optimised themes, and an easy-to-use admin interface, Shopify allows you to get your store up and running quickly — no tech wizardry required. It’s scalable, secure, and packed with features that help you manage everything from inventory to customer communication in one place.
However, simply launching a Shopify store isn’t enough — it needs to be set up correctly and optimised for SEO to drive consistent, organic traffic. Search engines like Google rely on clear product titles, keyword-rich descriptions, alt-tagged images, clean URLs, and strong metadata to rank your store in search results. When these elements are fine-tuned, your products become more visible to the right customers — increasing clicks, conversions, and ultimately, sales. Good SEO also builds long-term traffic without the ongoing cost of paid advertising, giving your online business a stronger foundation for sustainable growth.
To take your Shopify store to the next level, there are a few must-have plugins that make a real difference. Plug in SEO helps you identify and fix SEO issues across your site.
---Smart SEO automatically generates meta tags and structured data to enhance visibility.
---ReConvert Post Purchase Upsell boosts revenue with custom thank-you pages and upsell offers.
---And Judge.me Product Reviews builds trust with social proof from happy customers.
When your store is set up with both the right strategy and the right tools, you’re not just selling — you’re building a brand that’s ready for success.
