Business Websites That Work: Build Your Online Presence with Square One Media
At Square One Media, we believe your website should be more than just an online business card. It should be your hardest-working employee – generating leads, converting visitors into customers, and supporting your business goals around the clock. Whether you’re just getting started or ready to scale, we offer tailored website solutions to suit every stage of your business journey.
From simple service-based websites to robust eCommerce platforms, our goal is to build websites that not only look amazing but are structured to perform. Here’s a comprehensive guide to what we offer, which platform suits which purpose, what to expect in terms of timeframes and pricing, and why strategic site structure is critical to your success.
What Type of Website Does Your Business Need?
There is no one-size-fits-all when it comes to websites. The right solution depends on your business model, sales process, customer behaviour, and future growth plans. Here’s a breakdown of the main types of websites we build and who they’re best suited for:
1. Basic Business Website (Informational)
Best For: Local service businesses, consultants, freelancers, trades, and small firms.
A basic business website is perfect for businesses who want a strong online presence without selling products online. These websites typically include up to five core pages: Home, About, Services, Contact, and either Testimonials or a Blog.
Key Features:
Clean, professional design
Mobile-friendly layout
Contact/enquiry form
Google Maps & social media links
SEO-optimised structure
Recommended Platform: WordPress (with Elementor or Gutenberg builder)
Build Time: 2–3 weeks
Investment: Starting from $1,299
2. Lead Generation Website
Best For: Businesses that want to capture leads through forms, offers, and gated content.
These websites go beyond static pages. They include strategically placed calls-to-action (CTAs), lead magnets (e.g., downloadable guides), and landing pages tied to digital campaigns. Ideal for service industries, financial services, real estate, education, and professional services.
Key Features:
Customised landing pages
Integration with email marketing platforms
Lead capture and funnel tracking
Blog/news section for SEO
Conversion-optimised design
Recommended Platform: WordPress or Webflow
Build Time: 3–4 weeks
Investment: Starting from $1,899
3. eCommerce Website (Physical Products)
Best For: Retailers, product-based businesses, artisan brands, wholesalers.
An eCommerce website is designed for businesses who want to sell physical products online. These sites include a full shopping cart, product pages, shipping configuration, and customer accounts.
Key Features:
Product catalogue with filters and categories
Secure checkout and payment integration
Inventory management
Customer account functionality
Abandoned cart recovery
Recommended Platform: Shopify (for ease of use), WooCommerce (for flexibility), or Magento (for scale and complexity)
Build Time: 4–6 weeks
Investment:
Shopify: from $1,799 AUD
WooCommerce: from $1,999 AUD
Magento: from $4,499 AUD (enterprise-level)
4. eCommerce for Digital Products or Services
Best For: Coaches, course creators, software tools, subscription services.
If your business is selling digital products or services (such as downloads, subscriptions, online courses, or memberships), your site needs secure delivery, account creation, and recurring payment options.
Key Features:
Secure digital delivery or course access
Recurring billing and subscriptions
Member logins and dashboards
Email marketing and automation integrations
Affiliate or referral marketing tracking
Recommended Platform: WooCommerce (w/ extensions), Kajabi, or Shopify (with digital apps)
Build Time: 3–5 weeks
Investment: Starting from $2,200
5. Booking or Appointment Website
Best For: Salons, clinics, consultants, trades, accommodation providers.
Websites designed for bookings or appointments allow customers to self-schedule, select services, and receive confirmations. Great for service providers who want to automate their scheduling process.
Key Features:
Integrated booking calendar
Service descriptions and pricing
Automated email reminders
Google Calendar or Outlook sync
Secure payment (optional)
Recommended Platform: WordPress with Booking Plugins, Squarespace with Acuity Scheduling, or Shopify with BookThatApp
Build Time: 2–4 weeks
Investment: Starting from $1,599
6. Visitor Economy, Tourism, Events & Hospitality Websites
Best For: Tourism operators, visitor centres, event organisers, accommodation providers, local attractions.
Websites for the visitor economy are designed to showcase destinations, experiences, and events. These sites are content-rich, SEO-focused, and often include booking systems, itineraries, and multimedia galleries. The goal is to inspire, inform, and convert.
Key Features:
Stunning visual design with photo and video galleries
Integrated booking systems or third-party links (e.g. Bookeasy, Rezdy, Airbnb)
Experience or itinerary builders
Event calendars and ticketing integration
SEO-optimised location pages and experience categories
Local area maps, guides, and downloadable PDFs
Recommended Platform: WordPress (with custom plugins), Squarespace (for simple setups), or Shopify (for events and merchandise)
Build Time: 4–6 weeks
Investment: Starting from $2,499
Platform Comparison Guide
| Platform | Best For | Pros | Considerations |
|---|---|---|---|
| WordPress | Most small to mid-sized websites | Flexible, scalable, great for SEO | Needs regular maintenance |
| Shopify | Product-based eCommerce | Easy to use, secure, fast | Monthly fees, limited design freedom |
| WooCommerce | Custom eCommerce & digital sales | Highly customisable, open source | More setup time, needs updates |
| Magento | Large-scale eCommerce | Enterprise-grade, multi-store support | Higher cost, requires technical skills |
| Webflow | Lead generation, modern brands | Visual builder, fast, SEO-friendly | Learning curve, higher starting cost |
Why Site Structure Matters More Than You Think
Designing a site isn’t just about making it look pretty. A strong site structure improves user experience, helps Google understand your content, and creates a seamless journey from visitor to conversion. Here’s what we build into every website:
1. Silo Architecture
We organise your site into logical categories (silos) so that visitors can easily find what they need, and Google can crawl your content more effectively. For example:
Main service pages link to sub-service detail pages
Blog posts are grouped into themes or verticals
This structure supports better SEO rankings and higher engagement.
2. Funnel Design & Landing Pages
A good website funnels users toward a desired action – whether it’s booking a call, making a purchase, or signing up for an offer. We build high-converting landing pages for campaigns, ads, and lead magnets that support each stage of your sales funnel:
Awareness (blog, social content, discovery pages)
Consideration (services, about, testimonials)
Conversion (landing pages, checkout, booking forms)
3. Internal Linking & Navigation
Navigation matters. We keep menus clear and focused, use breadcrumbs, and ensure important pages are no more than 2–3 clicks deep. Good internal linking increases time-on-site, helps SEO, and reduces bounce rates.
4. Technical SEO Optimisation
We implement fundamental SEO techniques in every build:
Clean URL structure
Title and meta description optimisation
Schema markup (where appropriate)
Image optimisation and alt text
Fast loading speed (GTMetrix or PageSpeed targets)
SSL security and caching tools
How We Work With You
Discovery & Briefing We start with a discovery session to understand your goals, target audience, branding, and technical requirements.
Content & Strategy We help guide you through gathering or creating content (copywriting and imagery), and we advise on SEO structure, calls-to-action, and tone of voice.
Design & Build Our team builds your site using the most suitable platform for your goals, ensuring every page is responsive, user-friendly, and on-brand.
Review & Launch You review your site on a staging link. We make final tweaks and go live only when you’re 100% happy.
Post-Launch Support We offer 14–30 days of support (depending on your package) and optional ongoing maintenance or training so you can manage your site confidently.
Why Choose Square One Media?
We don’t build generic templates. We create websites designed to support your goals, grow your revenue, and build long-term value.
With over 15 years of experience in digital marketing, SEO, and conversion strategy, we approach website design as a business asset – not just a project. We speak your language, we work with regional businesses, and we deliver outcomes, not just websites.
Ready to Build a Website That Works as Hard as You Do?
Let’s get started. Whether you’re selling products, booking services, promoting experiences, or just need a professional digital presence, we’ll help you build it from Square One.
Contact us for a quote, a free discovery call, or to chat about your business goals.