ChatGPT – What’s behind the hype?
Occasionally, human imagination goes wild and a story takes off into stratospheres of hype. You’d really have to have avoided all news outlets not to have heard of chatGPT, launched in November 2022 and the website is now closed as it is at full capacity. The promise of chatGPT, a clever AI chatbot is that it can automatically generated text articles in seconds, threatening to disrupt a range of industries from corporate communications to journalism to web publishing.
What can ChatGPT do for your business?
There is no question today that businesses need information on their websites and need more and more content to keep their presence on the internet fresh and relevant to customers and potential employees. To generate content and manage online corporate reputation, businesses need to invest in ‘creators’, usually in the human form. The idea that an Ai robot can do the job at half the speed and possibly much cheaper is revolutionary. But can it?
What is ChatGPT and what can it really do?
In ChatGPT, the GPT stands for ‘generative pre-trained transformer’, which is a particular kind of language model. It is not the first of its kind and there are existing AI writing companies which charge a fee for automatically generating ‘articles’. ChatGPT relies on scanning information that is already available on the web and condensing the information into a text. It does not provide any ‘proof points’ or sources for the statements it writes. The risk of plagiarism remains with the human who commissioned it. One can argue that there is no ‘new’ story under the sun and Shakespeare has written it all. Yet every age undergoes changes and every company has a unique way of presenting their story to the public. The risk today of using AI generated writing is that it is too generic for certain corporate applications. There are however instances in which AI text generators are working efficiently for companies:
Chatbots for customer service
Automated AI text robots are increasingly being used by companies in customer service with success. Chatbots dealing with simple booking enquiries in the travel industry are a good example.
Product descriptions for e-commerce
Where text is generic such as product descriptions for e-commerce sites, using an AI tool can speed up the process and free up the human team to concentrate on other work.
The future of AI text
AI text generation is here to stay. In its current format, it is already a useful tool to provide text summaries of information from the web, a useful platform from which a human team can spring into creative action to craft a story specific to an individual’s companies needs. Eventually, it will become a useful tool with which to micro target news to individual customers.
