Shopify SEO Essentials: Optimising Your Online Shop
Square One Media
7 Hour | In Person Workshop in Port Macquarie
Shopify SEO Essentials: Optimising Your Online Shop
Unlock the full potential of your Shopify store with our practical, hands-on workshop presented by Square One Media. This in-person session will guide you through the essential steps to improve your product visibility, boost organic traffic, and enhance your customers’ online shopping experience — all through effective SEO techniques tailored for Shopify.
What You'll Learn:
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Product Titles & Descriptions: Learn how to write SEO-friendly titles and descriptions that convert browsers into buyers.
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Product Images & Alt Text: Optimise your product photos and add alt text that helps your products get discovered in image search.
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Metadata Optimisation: Understand how to update page titles and meta descriptions that Google and other search engines love.
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Keyword Strategies: Discover how to choose the right keywords for your products and pages.
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Shopify SEO Settings: Navigate and configure the built-in SEO features within your Shopify admin.
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Using Collections & Tags: Create collections and apply tags that improve navigation and internal linking for better crawlability.
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Site Architecture: Improve your store's structure and user experience with smart menus, footers, and internal links.
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SEO Apps Overview: Explore useful SEO apps such as Smart SEO, Plug in SEO, or Yoast for Shopify.
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Tracking Performance: Learn how to connect and read Google Search Console and Shopify Analytics for actionable insights.
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Common SEO Pitfalls: Avoid the most frequent SEO mistakes that hold Shopify stores back.
Why Shopify SEO is Important:
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Get Found on Google: Improve your rankings and drive more organic traffic.
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Increase Sales: Well-optimised listings lead to higher conversions.
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Build Brand Visibility: Help more people discover your store and products.
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Reduce Ad Spend: Rank organically instead of relying solely on paid ads.
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Enhance User Experience: A well-structured site is easier to navigate and shop from.
Who Should Attend:
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Shopify store owners
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eCommerce product-based businesses
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Marketing professionals managing Shopify sites
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Anyone wanting to take control of their Shopify SEO
What to Bring:
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Your Laptop
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Admin login details for your Shopify site
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Access to your Google Search Console and Analytics (optional but useful)
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A list of 3–5 products or pages you’d like to improve
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Any product photos or branding assets (e.g., logo)
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Questions or SEO issues you want help with
A preparation checklist will be emailed to you before the workshop.
$399.00
